AlipayHK Consumption Voucher Event 2021
ATL concocted a 360 PR strategy to boost registration for AlipayHK during HKSAR’s debut of consumption vouchers in 2021. The six-month campaign included a Voucher Land Experiential Zone at Olympian City; O2O features plus a comical music video starring Master Connie – a feng shui master and prominent television personality.
Compellingly reinvent schemas rather than enterprise systems enthusiastically
Compellingly reinvent 24/365 schemas rather than enterprise systems enthusiastically