The CIIF Neighbour-friendly Shop Recognition Scheme promotes local shops, restaurants, retail stores and clinics to cater to the needs of neighbouring residents. These outlets are known for their friendly spirit, helpfulness as well as passion in building reciprocity, mutual trust and spreading love and care.
ATL took charge of press relations, media pitching, plus a collaborative project with HK01 in a series of videos and articles showcasing the heartwarming tales of the scheme. Feedback from the public and the client was impressive.
